Professional photography is a must when you are selling your house. There is nothing more important in a marketing plan. Nothing.
Homeowners ask about commission and technology when interviewing agents to list their home. The National Association of Realtors agrees. NAR surveys have these as the #1 and #2 seller concerns.
Almost all buyers – the last figure I saw was 95% – look for homes online. Naturally sellers want to know what an agent will do to make their home visible in web searches. Sounds logical, doesn’t it?
However, if what a buyer sees doesn’t excite them when they look at your home online, you’ve lost. And lost big. Being visible online doesn’t guarantee interest in your home. 
Professional photography is a must because the first thing a buyer sees is a picture of your house. Not a video. Not a wonderful write up. A picture. If that photo of your house grabs them so they want to look at more, you’ve won. Half the battle is over because now you have a buyer getting motivated about your home.
So does commission matter? Does your home’s internet placement matter? Not if the first picture isn’t a “Wow!” and the rest just as good.
You have 1-2 seconds to capture a buyer with the first picture they see. If they like it, they’ll click o
n to see more (assuming those photos are also excellent) and read your home’s details.
I take great pictures with my Nikon d7200 but I’m not a professional. For every home I list, I hire a photographer. It is that crucial to my homeowner’s success. Video tours are nice but that comes after you’ve captured a buyer’s interest with knock your socks off photography.
Professional photography is a must always. There is no substitute if you want to get the most buyers in to your home and achieve the highest price the market will bring.
